Green is the New GOLD!!!
Image via Ricoh |
Ricoh has also committed to letting the billboard go dark if sufficient natural light is not available, making sure that no energy from the electrical grid is used to light the billboard, according to the article.
"When Ricoh decided to advertise in Times Square, we wanted to do so in an environmentally-responsible way that would have minimal negative impact on the environment. Our hope was that the Eco Board would become a powerful symbol of Ricoh's commitment to green practices and would challenge others to become more active," said Jason Dizzine, director, corporate communications, Ricoh Americas.
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By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
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