Getting to Energy Efficiency with Two Little Magic Words (Demand Response)
Here’s how to be super cool in Silicon Valley: Mutter the words “demand response” or, better yet, the acronym “DR.” Wait for somebody to start talking about Energy Efficiency (somebody will) and then say “demand side management” or its acronym, “DSM.”
The more the cost of electricity rises, the more the electricity-devouring Silicon Valley high tech companies become energy conscious. Google recently got permission from the Federal Energy Regulatory Commission to become a utility just so it can exercise more control over its energy mix, add more New Energy to its supply and implement better control of its Energy Efficiency (EE).
The Silicon Valley …