Solar-Powered Billboard Comes to Times Square

Way to Go NEW YORK- Green Advertising
Green is the New GOLD!!!

Image via Ricoh

Known for bright lights, glowing at all hours, New York's Times Square does not immediately conjure any notions of sustainability. However, the square recently became host to its first 100 percent solar powered billboard, according to a recent article. The billboard, advertising the services of digital office equipment manufacturer Ricoh, is located at the corner of 7th Avenue and 42nd Street. It's powered by 62 solar panels and 24 thin-film PV solar modules, and is illuminated by 16 LED floodlights. Its overall dimensions are 47 feet high by 126 feet long.

Ricoh has also committed to letting the billboard go dark if sufficient natural light is not available, making sure that no energy from the electrical grid is used to light the billboard, according to the article.
"When Ricoh decided to advertise in Times Square, we wanted to do so in an environmentally-responsible way that would have minimal negative impact on the environment. Our hope was that the Eco Board would become a powerful symbol of Ricoh's commitment to green practices and would challenge others to become more active," said Jason Dizzine, director, corporate communications, Ricoh Americas.
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