Rewards for Recycling: A New "Green" Currency
by Katie Kerr, B Lab
Who says being green doesn't pay? Recyclebank has found a great way to motivate people to recycle: Reward them. By becoming a long-term contractor with various cities, this B Corp can track and measure a household's recycling and quantify it into RecycleBank Points. These can then be used to shop with over 2,000 different businesses. Using the carrot, rather than the stick, Recyclebank has found a positive way to increase communities' recycling and divert waste from the landfill.
Using monitoring chips embedded in assigned bins, every little bit is counted. No matter their level of awareness, anyone can contribute to making a difference. And with the ability to shop, who wouldn't wish to participate? Recycling becomes a game and everyone's joining in. Wealthy and lower-income households alike have benefitted from Recyclebank's program. This just goes to show, everyone can live greener.
Another great program is Gconomy™, which rewards other sustainable actions like recycling e-waste, using alternative energy, improving water efficiency or riding public transportation. With this program, a growing number of people will begin to live more sustainable lifestyles on multiple fronts. Recyclebank has truly shown that incentives works.
Just as the business is based on the power of numbers, so was their decision to join the B Corp community. By uniting with similar companies, Recyclebank hopes to create a more powerful, focused effort towards change. Each bottle recycled contributes towards a great movement of environmental responsibility. Each company certified adds to awareness of the need to redefine good business.
With the demand for sustainability only growing with time, Recyclebank looks forward to serving more communities. Every time a new city is added to their service, thousands of opportunities arise to divert more waste. Furthermore, as this B Corp moves into the energy space, trying to reward reduction in consumption, we can look forward to greater change. Recyclebank truly does a great job of simultaneously increasing awareness and action.
Join the movement, get some goodies, Better Know Recyclebank!
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